If you own an online business, you need to change yow you market and sell your product or services to match the way consumers are shopping and purchasing online. Lead generation is an approach that lets you identify new prospects and use different techniques to turn such leads into new sales opportunities.  Here are Lead Generation Strategies in Singapore you can tap into:

Email Marketing

This strategy starts with initial outreach to possible customers. You need to make a list of prospects in your niche and reach out to them through email to begin a conversation. Also, you can use email marketing to stay in touch with customers.

Blogging

Blogging regularly will keep your site fresh and build up your visibility on search engine keyword searches. Additionally, it can establish trust in your brand, nurture leads, and build your credibility as an expert in a subject matter. Every blog post must have hyperlinks to other pages on your site within and a prominent call-to-action.

Consistent Social Media Posts

Posting new content on social media and sharing content from others can help improve your visibility and drive your metrics on the Social Selling Index of LinkedIn and similar websites. When you use social networks, focus on attracting a loyal following by establishing a relationship with possible customers.